Category: Insights

For self published authors, a professional author website serves as the cornerstone of your online presence—a hub for connecting with readers, promoting books, and establishing a brand. For self-published authors, crafting a professional website is not merely an option but a necessity for success. A well-designed author website enhances credibility, facilitates engagement, and acts as […]

Today, as social media platforms and algorithms continue to dictate visibility, email marketing stands out as a timeless, direct line to your readers. For self-published authors, it offers a unique opportunity to build and nurture a community around their work, driving engagement, loyalty, and, ultimately, book sales. This article explores effective email marketing strategies tailored […]

The flywheel concept, popularised by Jim Collins in his book "Good to Great," describes how companies achieve sustained momentum and success through continuous, incremental improvements. Here’s a version we built for Self Published Authors.

In the self-publishing industry, crafting compelling book descriptions and effective metadata is extremely important. These critical elements serve as the first point of interaction between your book and potential readers. For self-published authors, understanding and mastering these components can significantly enhance the visibility and appeal of their work. Let’s explore strategies for creating engaging book […]

While self-publishing, crafting sequels and series could be a strategic endeavour. Sequels and series have the potential to transform a single-story success into a sustained publishing journey, creating a loyal reader base eager for more. This article provides a comprehensive blueprint for self-published authors contemplating the leap from standalone novels to captivating series, highlighting the […]

In the self-publishing space, the significance of networking cannot be overstated. Beyond the solitary act of writing, the journey of a self-published author is enriched by the community and connections they build along the way. Networking within the self-publishing community is not just about socializing; it’s a strategic tool that can unlock numerous doors to […]

Self-published authors and writers wear multiple hats. They must balance crafting compelling narratives with executing effective marketing strategies. This dual role provides both a challenge and an opportunity, which must be delicately managed to ensure creative fulfilment and commercial success. This article explores strategies for self-published authors to balance writing with marketing and pave the […]

Regarding publishing, audiobooks have emerged as a significant player, captivating audiences with storytelling through sound. For self-published authors, audiobooks represents an exciting opportunity to expand reach, diversify income streams, and connect with readers in a deeply personal way. Let us explore the benefits of audiobooks for self-published authors, underscoring why embracing this format could be […]

Self-published authors face the monumental task of distinguishing their books from the rest. Goodreads, the world’s largest site for readers and book recommendations, provides an opportunity for these authors. With its community of over 90 million book lovers, Goodreads offers self-published authors a platform to enhance their visibility, connect with readers, and build a loyal […]

To remain competitive as a self-published author, securing book reviews is a critical step towards establishing credibility and increasing visibility. Reviews not only provide valuable feedback for authors but also act as a powerful marketing tool, influencing potential readers and boosting sales. For self-published authors, the challenge often lies in navigating the process of obtaining […]